Kris Lioi
Week 10 Homework
The company I chose to review for this assignment is Starbucks. I feel that their media presence is large and is going to become even larger with the implementation of technology to the coffee industry. Starbucks has revolutionized the coffee shop by making it easier for customers to order drinks and pay for them, all with a smartphone. The company’s twitter presence easily shows how many people are part of the Starbucks culture. The company has attracted over 3 million followers and is currently following about 80,000 other twitter users. Their twitter feed is comprised of fun facts about coffee, news and updates about Starbucks as well as promotional announcements.
Not only does twitter show the success of Starbucks but so does their Facebook fan page. The Starbucks fan page currently has over 32 million likes and is mentioned over 480,000 times! The content of the Facebook page is very similar to the twitter feed. The page contains lots of photos of Starbucks related content such as coffee, and even a picture of the original Starbucks located in Pike Place Market in Seattle Washington. Along with pictures Starbucks also posts information about current promotions and information about different community events and charity events from all over the world.
Starbucks also has a youtube channel where they have a multitude of videos related to many topics. The channel is split into several youtube categories that relate to different countries where starbucks is operated, as well as content about the company, the coffee and music and even jobs! The videos are short and informational with lots of content. In conclusion Starbucks has a wide social media presence that seems to be growing the culture of the company as well as the brand.
MKRG 245 Blog 