Homework 11

Kris Lioi

 

Case Study #2

 

   For my second case study I’ve chosen to review Ford Motor Company. Ford is well known in the social media world for creating a deeper connection with its owners and for  having a successful product launch using social media sites like Facebook and Twitter. Ford is an iconic worldwide brand that has is creating a more personalized connection with its owners.

 

Facebook:

 

   Ford’s Facebook page currently has 1.6 million followers and is growing daily. The Facebook page consists of product information as well as user posts. Ford encourages its followers to submit photo’s of their Ford vehicles and each week one user has their picture posted to the fan page for all to see. Ford has also used this tool to effectively market the all new 2013 Ford Fusion. Each Ford vehicle has been featured on the fan page and each one has a multitude of comments from excited Ford fans all over the world. I also found it interesting that Ford posts an “on this day in history” post to remember important days in Ford history. Overall Ford Motor Company uses this tool effectively to market its products and build a personal relationship with its customers and after viewing the fan page it makes me wish I still owned my Ford.

 

Twitter: 

   

   Ford Motor Company is also an avid user of Twitter and has posts almost daily. Ford’s twitter feed seems a bit more geared towards business than its Facebook page. Most of the posts are announcing changes to product lines and technology used in Ford vehicles. The twitter feed doesn’t have as much user interaction as the Facebook page does and many of the posts are from Microsoft promoting their SYNC and MyFordTouch systems in the newer vehicles. One thing I found interesting is that Ford is posting about their Instagram account on twitter. It seems to me that Ford doesn’t utilize its twitter feed as well as they do with their social media fan pages. 

 

Youtube:

 

   Ford Motor Company also makes use of Youtube for posting important information from the companies CEO and higher level management teams. Overall Ford’s use of Youtube is not as strong as its use for other social media. The majority of the content that is posted is comments from the CEO and the Chief of Marketing. There are some videos that relate to Ford technology such as a the “Lane Keeping System” and “SYNC”. Other content relates to the build materials in Ford’s vehicle lineup.