Homework 11

Kris Lioi

 

Case Study #2

 

   For my second case study I’ve chosen to review Ford Motor Company. Ford is well known in the social media world for creating a deeper connection with its owners and for  having a successful product launch using social media sites like Facebook and Twitter. Ford is an iconic worldwide brand that has is creating a more personalized connection with its owners.

 

Facebook:

 

   Ford’s Facebook page currently has 1.6 million followers and is growing daily. The Facebook page consists of product information as well as user posts. Ford encourages its followers to submit photo’s of their Ford vehicles and each week one user has their picture posted to the fan page for all to see. Ford has also used this tool to effectively market the all new 2013 Ford Fusion. Each Ford vehicle has been featured on the fan page and each one has a multitude of comments from excited Ford fans all over the world. I also found it interesting that Ford posts an “on this day in history” post to remember important days in Ford history. Overall Ford Motor Company uses this tool effectively to market its products and build a personal relationship with its customers and after viewing the fan page it makes me wish I still owned my Ford.

 

Twitter: 

   

   Ford Motor Company is also an avid user of Twitter and has posts almost daily. Ford’s twitter feed seems a bit more geared towards business than its Facebook page. Most of the posts are announcing changes to product lines and technology used in Ford vehicles. The twitter feed doesn’t have as much user interaction as the Facebook page does and many of the posts are from Microsoft promoting their SYNC and MyFordTouch systems in the newer vehicles. One thing I found interesting is that Ford is posting about their Instagram account on twitter. It seems to me that Ford doesn’t utilize its twitter feed as well as they do with their social media fan pages. 

 

Youtube:

 

   Ford Motor Company also makes use of Youtube for posting important information from the companies CEO and higher level management teams. Overall Ford’s use of Youtube is not as strong as its use for other social media. The majority of the content that is posted is comments from the CEO and the Chief of Marketing. There are some videos that relate to Ford technology such as a the “Lane Keeping System” and “SYNC”. Other content relates to the build materials in Ford’s vehicle lineup.

Starbucks Case Study

Kris Lioi

Week 10 Homework

 

 

   The company I chose to review for this assignment is Starbucks. I feel that their media presence is large and is going to become even larger with the implementation of technology to the coffee industry. Starbucks has revolutionized the coffee shop by making it easier for customers to order drinks and pay for them, all with a smartphone. The company’s twitter presence easily shows how many people are part of the Starbucks culture. The company has attracted over 3 million followers and is currently following about 80,000 other twitter users. Their twitter feed is comprised of fun facts about coffee, news and updates about Starbucks as well as promotional announcements. 

 

  Not only does twitter show the success of Starbucks but so does their Facebook fan page. The Starbucks fan page currently has over 32 million likes and is mentioned over 480,000 times! The content of the Facebook page is very similar to the twitter feed. The page contains lots of photos of Starbucks related content such as coffee, and even a picture of the original Starbucks located in Pike Place Market in Seattle Washington. Along with pictures Starbucks also posts information about current promotions and information about different community events and charity events from all over the world.

 

  Starbucks also has a youtube channel where they have a multitude of videos related to  many topics. The channel is split into several youtube categories that relate to different countries where starbucks is operated, as well as content about the company, the coffee and music and even jobs! The videos are short and informational with lots of content. In conclusion Starbucks has a wide social media presence that seems to be growing the culture of the company as well as the brand.

Week 11

twitter.com/hey_lioi

 

1.) Business2Community: I chose this as the most effective twitter account that I followed because they post helpful and relevant information on all things social media marketing.

2.) Guorilla Media: Guorilla Media is a company thats based around social media. I ranked them second due to the lack of posts that are available to followers on a daily basis. They do provide some excellent sources to forums and how to articles to help promote social media marketing to new users.

3.)HubSpot: HubSpot is a software that creates and helps to implement marketing material to social media users. They post relevant content to social media but don’t effectively explain what their software does and how it works. I had to do a bit of digging before I was able to find out what they were all about.

Twitter Guidelines:

1.) Post relevant content that markets to all followers

2.) Have a good information section that explains the who,what,where,why of the service/organization you are trying to market.

3.) Have frequent posts. There’s nothing more annoying then having a company post too much content, and the exact opposite for companies that don’t post enough content to keep users happy. Twitter accounts need to be updated enough to keep users interested without posting too much.