Facebook Page reviews

Facebook Fan Page: Ford Motor Company

 I feel that this is the most effective facebook fan page of the few that I chose. As I looked through this page I noticed that there were no negative comments from other users, and everything that was posted had relevance to Ford. I liked that this company actually encourages its followers to post pictures and content. I also noticed that its followers felt like they all had a personal connection to the company. Ford also commented on followers posts with responses that felt genuine and personalized without focus on selling anything. 

 

 

Facebook Fan Page: Mazda

After looking through the page for Mazda I feel that this is the second most effective. This page also encourages users to post pictures of their Mazda’s past and present and participate in conversations about the vehicles and technologies used in Mazda vehicles. Most of the followers have positive things to say, and generally support the company. One thing that I found annoying with this fan page was a repeated negative comment on every single post Mazda made. A disgruntled Mazda owner was complaining about a component failure on his vehicle and felt that spamming the facebook page was a good idea. As a Mazda owner, I feel that Mazda should at least address the issues of the customers posting on their page instead of ignoring the posts. 

 

Facebook Fan Page: Massive Attack

 This page is a bit different from the others. Massive Attack one of the many groups I listen to on a regular basis. Most artists use their fan pages to promote themselves and sell products like tshirts, and cd’s while Massive Attack has almost no content that relates to the group itself. This is the least effective of the three pages I’ve reviewed this far. The content of the group’s page is primarily concentrated on other artists and political news. 

 

Facebook vs. Google+

 After looking at both Facebook and Google+ I feel that for marketing purposes Facebook is a better choice. The user base for Facebook is much larger giving the brand or company a better base for clientele. Although the user base for Facebook is much larger than Google+, Google gives the user an option to join ‘circles’ or groups of friends. This allows the google+ page to be tailored much easier to specific audiences. This makes it easier for Google+ users to find things they might be interested in. Another feature of Google+ is the ability to have video chats, or ‘Hangouts’. This would allow for in depth product reviews or demos giving the end user a better idea of a brand or product. 

 

Week 6

   For this weeks assignment we were asked to do a review of our classmates blogs and find two that we really liked. I first read through a post by Nicole Markham entitled “Marshall Mcluhan”. My first impression of the blog posting is that its extremely well written. The overall layout of the blog post allows for an easy read about a topic that has a few topics that can be confusing if not explained properly. I also liked the use of analogies in the text. http://confusedkarma.wordpress.com/2012/09/25/crowd-sourcing/

   The second blog that I discovered was from LeShay Weaver, and was entitled “McLuhan Tetrads and Social Media/Social Media Marketing”. There were several things that I liked about this posting. I liked the example that was given that demonstrated each aspect of the Mcluhan Tetrad. I also liked that the blog was written in a way that everything made sense. McLuhan Tetrads and Social Media/Social Media Marketing

   The other portion of this assignment was to discover other blogs related to social media. I ran across one written by Scott Monty, the global head of social media for Ford. I find that his posts are enlightening and bring about knowledge on trends that he is noticing online. The first blog post I read, entitled “When Did We Get so Nasty” talks about the negativity that’s being used in online advertisements and social media. This blog not only discusses negativity found in corporate blogs, or posts, but also in personal social media. Scott shows a picture of a status update posted on his Facebook earlier this year. In his post he challenges his friends to post positive feedback on something related to the political party that they follow without posting negative things about opposing parties. He claims that at first it worked, but quickly faded and people again began to relate negative things on social media. Towards the end of his post he talks about how at Ford they focus on the positive aspects of business and do not interfere or post negative things related to their competitors. http://www.scottmonty.com/2012/08/when-did-we-get-so-nasty.html

 

  The second blog I read from Scott was entitled “5 Customer-Centric Tips for Small Businesses”. I really enjoyed this post because it shared good relevant information that was presented in a different way. This post utilized an info-graphic that broke down all five steps in a manner that was simple and easy to read. The content in this post talked about how to get feedback from customer for a business in five easy steps. Scott discusses that one needs to capture an email, and then provide customers with content through a marketing email. Scott also talks about how to receive free reviews by sending review requests to customers that use sites like Yelp!, a free online business review system. The last thing that is discussed in this post is the most essential piece to online marketing, feedback. Scott talks about listening to the feedback of your customers to help improve your business and attract more clientele. http://www.scottmonty.com/2012/07/5-customer-centric-tips-for-small.html