Week 6

   For this weeks assignment we were asked to do a review of our classmates blogs and find two that we really liked. I first read through a post by Nicole Markham entitled “Marshall Mcluhan”. My first impression of the blog posting is that its extremely well written. The overall layout of the blog post allows for an easy read about a topic that has a few topics that can be confusing if not explained properly. I also liked the use of analogies in the text. http://confusedkarma.wordpress.com/2012/09/25/crowd-sourcing/

   The second blog that I discovered was from LeShay Weaver, and was entitled “McLuhan Tetrads and Social Media/Social Media Marketing”. There were several things that I liked about this posting. I liked the example that was given that demonstrated each aspect of the Mcluhan Tetrad. I also liked that the blog was written in a way that everything made sense. McLuhan Tetrads and Social Media/Social Media Marketing

   The other portion of this assignment was to discover other blogs related to social media. I ran across one written by Scott Monty, the global head of social media for Ford. I find that his posts are enlightening and bring about knowledge on trends that he is noticing online. The first blog post I read, entitled “When Did We Get so Nasty” talks about the negativity that’s being used in online advertisements and social media. This blog not only discusses negativity found in corporate blogs, or posts, but also in personal social media. Scott shows a picture of a status update posted on his Facebook earlier this year. In his post he challenges his friends to post positive feedback on something related to the political party that they follow without posting negative things about opposing parties. He claims that at first it worked, but quickly faded and people again began to relate negative things on social media. Towards the end of his post he talks about how at Ford they focus on the positive aspects of business and do not interfere or post negative things related to their competitors. http://www.scottmonty.com/2012/08/when-did-we-get-so-nasty.html

 

  The second blog I read from Scott was entitled “5 Customer-Centric Tips for Small Businesses”. I really enjoyed this post because it shared good relevant information that was presented in a different way. This post utilized an info-graphic that broke down all five steps in a manner that was simple and easy to read. The content in this post talked about how to get feedback from customer for a business in five easy steps. Scott discusses that one needs to capture an email, and then provide customers with content through a marketing email. Scott also talks about how to receive free reviews by sending review requests to customers that use sites like Yelp!, a free online business review system. The last thing that is discussed in this post is the most essential piece to online marketing, feedback. Scott talks about listening to the feedback of your customers to help improve your business and attract more clientele. http://www.scottmonty.com/2012/07/5-customer-centric-tips-for-small.html