Facebook Fan Page: Ford Motor Company
I feel that this is the most effective facebook fan page of the few that I chose. As I looked through this page I noticed that there were no negative comments from other users, and everything that was posted had relevance to Ford. I liked that this company actually encourages its followers to post pictures and content. I also noticed that its followers felt like they all had a personal connection to the company. Ford also commented on followers posts with responses that felt genuine and personalized without focus on selling anything.
Facebook Fan Page: Mazda
After looking through the page for Mazda I feel that this is the second most effective. This page also encourages users to post pictures of their Mazda’s past and present and participate in conversations about the vehicles and technologies used in Mazda vehicles. Most of the followers have positive things to say, and generally support the company. One thing that I found annoying with this fan page was a repeated negative comment on every single post Mazda made. A disgruntled Mazda owner was complaining about a component failure on his vehicle and felt that spamming the facebook page was a good idea. As a Mazda owner, I feel that Mazda should at least address the issues of the customers posting on their page instead of ignoring the posts.
Facebook Fan Page: Massive Attack
This page is a bit different from the others. Massive Attack one of the many groups I listen to on a regular basis. Most artists use their fan pages to promote themselves and sell products like tshirts, and cd’s while Massive Attack has almost no content that relates to the group itself. This is the least effective of the three pages I’ve reviewed this far. The content of the group’s page is primarily concentrated on other artists and political news.
Facebook vs. Google+
After looking at both Facebook and Google+ I feel that for marketing purposes Facebook is a better choice. The user base for Facebook is much larger giving the brand or company a better base for clientele. Although the user base for Facebook is much larger than Google+, Google gives the user an option to join ‘circles’ or groups of friends. This allows the google+ page to be tailored much easier to specific audiences. This makes it easier for Google+ users to find things they might be interested in. Another feature of Google+ is the ability to have video chats, or ‘Hangouts’. This would allow for in depth product reviews or demos giving the end user a better idea of a brand or product.
MKRG 245 Blog 