Themes of social media marketing:
Time and commitment: The links talk about how to be successful by managing the time and effort put into each of the posts on the social media site of choice. This time should be spent understanding the end user and what they like. Time should also be spent focusing only on the product/service the page is about.
Focus:Time should be spent focused only on the service/ product that the user is trying to publicize.
Planning: The user should take time to plan and set guidelines as to what will be posted and in what manner of time they will be presented. A good user will have an idea in mind and perfect it before it is presented to the end user. This ensures that the content will be relevant to the interests of the end user and or service/ product that is being displayed.
Engagement: The social media site that a user chooses should include some sort of engagement. For example a user can ask its followers to vote, comment, or choose allowing the end user to have a more personal connection with the company or brand. This will also help to spread the page to people with the same interests.
Platoform: A user should select a primary platform where most of the content will be posted. This content should be up to date and relative to other content posted.
http://www.copyblogger.com/social-media-marketing-steps/
http://www.clickz.com/clickz/column/2173225/habits-highly-effective-social-media-marketers
http://www.1to1media.com/weblog/2011/12/10_steps_toward_effective_soci.html
http://www.bitrebels.com/social/5-effective-social-media-strategies-infographic/
http://www.dreamgrow.com/how-to-plan-an-effective-social-media-strategy-for-business/
MKRG 245 Blog 