Through my research I learned that social media marketing is a very successful and new approach to advertising. I learned that social media has now integrated itself into all aspects of the web, allowing one to share, create, post, and comment on just about every aspect of life. Social media marketing has given companies ways to promote products and services through many outlets online. For instance companies will create twitter and facebook pages that provide more information about products and services, and users can ‘like’ pages which in return gain more and more traffic. This also allows companies to engage their customers more by allowing for feedback. This also allows individuals to gain publicity as well. For instance an artist may create a page on soundcloud, or last.fm to broadcast their music and allow for instantaneous purchases of music. The use of blogging has also become a popular way for individuals to share stories and gain inspiration.
Links I used:
http://webtrends.about.com/od/web20/a/what-is-social-media-marketing.htm
http://onlinelibrary.wiley.com/subject/code/000037/homepage/museum_of_social_media__home.htm
MKRG 245 Blog 